JCPenney does wedding season on a budget amid turnaround The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers.

J.C. Penney does wedding season on a budget amid turnaround The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers.

On June 28, Estefany Gomez and Leonardo Rendon said “I do” on the canals of Venice, Calif. in an event put on by JCPenney for $10,000.

While the world gawks at Jeff Bezos' $10 million Italian nuptials, JCPenney gives one couple the celebration of their dreams, for just $10,000.

PLANO, Texas, June 27, 2025--While some eyes are on a high-profile wedding happening in Venice, Italy, JCPenney is inviting everyone else to celebrate a more relatable love story.

Between gifts, attire, and travel, the costs of even attending a wedding add up. How much guests can expect to spend this summer.

Between gifts, attire, and travel, the costs of even attending a wedding add up. How much guests can expect to spend this summer.

And it’s all hosted by JCPenney (Yes, JCPenney). The most talked about wedding is happening in Venice this week (no, not that one!) — on the canals of Venice, California, that is.

Wedding season is in full swing and if invites are stacking up, celebrating friends and family can turn into a budgeting problem fast. On top of planning her own September wedding, Bekah Skopil ...

Thalberg, who joined in October 2024, said facilitating what she calls "the other Venice wedding" was a part of the brand's strategy to reaffirm JCPenney as a destination for budget-conscious ...