LeBron James was right when he intimated how toxic the discourse is around the game, and how it feels unlikely someone will step forward to become the face of the NBA when he finally walks away.

LeBron James has been the face of the NBA for his entire 22-year career and knows the territory that comes with it. James, 40, said that he understands players not wanting to succeed him because ...

L os Angeles Lakers superstar LeBron James has been one of the faces of the sport for over two decades now and has seen the game evolve in so many ways, both for the good and for the bad. He broke ...

The face of the NBA is usually just...the face of the NBA. They never ask for it. That's how it was with Magic Johnson and ...

LeBron James needed one point to achieve the one-of-one milestone. He was also the first and only player to reach 40,000 points in the regular season. Explore the NBA Draft 2024 with our free NBA ...

Jason Whitlock reacted to LeBron James' remarks about being the face of the NBA and agreeing with Anthony Edwards after he rejected the unofficial title during the 2025 All-Star weekend.

All of a sudden, everyone is discussing who will be the next face of the league ... to be in consideration for the same. RELATED: LeBron James calls out 'weird energy' of derisive NBA coverage ...

the face of the NBA. They never ask for it. That's how it was with Magic Johnson and Larry Bird. That's how it was with Michael Jordan. That's how it's been for LeBron James and Steph Curry.

On Thursday, Los Angeles Lakers forward LeBron James empathized with Minnesota Timberwolves guard Anthony Edwards for essentially dismissing himself as the "face" of the NBA during 2025 All-Star ...

Take a deep breath, Laker fans. I know it feels like the sky is falling right now. LeBron James suffered a strained groin on Saturday, against the hated Boston Celtics no less, and now he's ...