The company just introduced a series of playful, hand-drawn illustrations that bring its iconic penguin, Alan, to life.

Young Indians are now prioritizing emotional connection and relatability when choosing brands. Traditional factors like legacy and celebrity endorsements are losing influence. Brands that feel ...

The J. Paul Getty Trust’s new logo ties its extensive art collections and various programs together into one versatile ...

The “Swayam AP” brand name and logo released by the CM have been designed to promote and provide national and international branding for products manufactured by DWCRA groups.

Jack and Sage has established itself as a premium brand within national parks, ski resorts, and outdoor destinations. With the addition of Kastlfel, the company enters the broader basics and logo wear ...

With a new logo and uniform, the Tennessee Titans have turned attention to the future instead of their recent past. Still ...

Grambling State's iconic "G" logo is now federally protected after decades of legal effort, strengthening the HBCU's brand and licensing power nationwide.

VT Redzone Classic is a decorative font flourished with a few extra serifs that help set the tone of action and dynamism that a classic sports font needs. This typeface is especially effective in ...

For decades, marketing was built around reach. It’s been about the biggest billboard, the loudest TV spot and the most visible logo. The logic was simple: if enough people saw you, enough people would ...

The logo, made famous by the Grambling State University football team and head coach Eddie Robinson, now has full control ...

For me, brevity is also the soul of a successful brand strategy. This famous line in Hamlet can remind us that the best way ...

Popular rest-stop chain sues rival over similar logos - ...