The My Mario physical products coming to the US include apparel for infants and toddlers; a board book that, like the mobile ...

Following its launch in Japan, the My Mario series will make its U.S. debut next month. Inspired by Mario and his Mushroom ...

Nintendo and Fisher-Price have teamed up to turn Mario, Luigi, Peach, and more into Little People for the first time.

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Back in August, Nintendo announced a line of child-friendly products under the 'My Mario' banner, including a free Hello, ...

I've had to keep this secret for the past 3 weeks, but lego sent me the Super Mario sets super early to review for Beyond the ...

Happy Meal toys might be freebies, but collectors are willing to pay surprising amounts to get every last one. Check out ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...