A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

SAN FRANCISCO, CA / ACCESS Newswire / September 16, 2025 / Loyalty is one of the toughest assets for a business to secure.

In a chat with e4m, Cleartrip’s Govind Bansal shared how the brand is using AI and customer-first strategies to boost growth ...

It showcased UniMAC’s commitment to practical tourism marketing, empowered students with leadership and planning skills, and ...

Magnetic Resonance Imaging (MRI) is a non-invasive diagnostic technique that uses strong magnetic fields and radio waves to ...

Perhaps the most important analytical process of marketing is segmentation. By segmenting the market, one obtains a very clear understanding of customers and ultimately provides a basis for clear and ...

The global minimally invasive surgical (MIS) devices market is set to experience strong and sustained growth over the coming ...

Key growth drivers in the frozen potato market include the expansion of the foodservice industry, rising westernization of diets in developing regions, and increased online grocery shopping. French ...

Using SCRM platforms, companies can easily identify high-value customers and provide them with more targeted services. For instance, by analyzing customers' purchase history and interaction frequency, ...

It's all anyone can talk about in e-commerce marketing lately. You can't just create general marketing content anymore, you have to offer your audience a hyper-personalized message based on their ...

Today we compare how three major markets have tackled market structure problems. What stands out is that there is no silver bullet for the perfect market structure. Some aspects of markets are ...

Understand what Machine Learning is, how it works, and its three main types, along with some real-life examples.