Irish Examiner7d
Books are my business: Bookstation's head of marketing Alan Johnston
There’s a huge amount of forecasting involved in my job, what we’re going to sell, how many books we’re going to need ...
Publishers Weekly3d
Page Two Books Announces a Business Imprint, Simplified
Vancouver, B.C.-based hybrid Page Two Books has introduced a business imprint known as Simplified. Business author Mike ...
Publishers Weekly11d
Little, Brown to Publish Meta CMO’s Digital Marketing Guide
The Art and Science of Digital Marketing and Advertising, the debut book by Meta chief marketing officer and VP of analytics ...
Forget designer bags. In the book world, it's all about which advanced copies you carry
It's your favorite book influencer's favorite book. Galley brags are hot across social media, and it's changing the way new ...
Mayfly Marketing
As our way of life has slowly but surely transformed many of us into bipedal mayflies, so too has the $28.1 billion ...
The Toy Book13d
Marketing Memo: The Uncertain Fate of TikTok
If you’ve been paying attention to what’s happening with TikTok, you might feel a little whiplash. One minute, TikTok is one ...
Herman Graf, Who Helped Sell ‘Tropic of Cancer,’ Dies at 91
A major figure in independent publishing, he promoted Henry Miller’s once-banned book and helped make “A Confederacy of ...
Meta’s VP of Analytics Announces New Book on Ads Approaches
Looking to get a better handle on Facebook advertising, and the varying elements of Meta’s ad systems? This could help.
Social Samosa10d
Meta VP Alex Schultz to release book on Meta digital ad strategies
Schultz's book explores digital marketing growth strategies, from choosing channels and testing creatives to using generative ...