An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

Wendy’s, Taco Bell and Chick-fil-A are among the restaurant chains that are looking beyond fountain soda for their drink ...

Today, businesses are harnessing AI tools to streamline their marketing strategies ... so that it resonates with your target audience. For example, when an architectural firm came to my agency ...

When considering the commercial potential of a robot, it's important to take note of where it is in the lifecycle.

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the 1930s to the emotionally charged campaigns of the present day, the Irish ...

New films are being made and released every week, but standing out in an era of endless content is a challenge of its own.

Support-a-Creator programs boost live service games by driving engagement, sales, and retention through creator incentives.

Groupe ADP Chief Customer Officer Mathieu Daubert talks about the airport company’s ambitions to extend its Extime retail and hospitality concept two years on from launch.

In an era where global strategies frequently take center stage in international PR playbooks, it is easy to overlook the nuances associated with local culture.

The intent is to have a viable fleet that can be used by all different teams within Ford.” Thus was born the Ford Heritage ...

W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren’t just about improving production lines—they were about ...

Adobe discusses the roadblocks to widespread AI adoption in marketing; the company’s diversified, human-centered approach to ...