An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

Wendy’s, Taco Bell and Chick-fil-A are among the restaurant chains that are looking beyond fountain soda for their drink ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

The professional networking platform’s head of brand marketing for the UK tells Tim Healey about her career to date and shares her thoughts on what makes a great marketing team.

Today, businesses are harnessing AI tools to streamline their marketing strategies ... so that it resonates with your target audience. For example, when an architectural firm came to my agency ...

Several gaming sites have pointed to examples ... lead to a marketing survey about whether it's the type of game they'd want to play. Apart from the fictitious nature of the ads or concepts ...

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the 1930s to the emotionally charged campaigns of the present day, the Irish ...

Support-a-Creator programs boost live service games by driving engagement, sales, and retention through creator incentives.

"Traditional" Florida elementary schools here now offering robotics, aviation and community gardens in an effort to boost ...

Groupe ADP Chief Customer Officer Mathieu Daubert talks about the airport company’s ambitions to extend its Extime retail and hospitality concept two years on from launch.

In an era where global strategies frequently take center stage in international PR playbooks, it is easy to overlook the nuances associated with local culture.