Demand Gen Report2d
The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...
Demand Gen Report5d
Are B2B Brands Fully Seizing the CTV Moment?
Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...
Marketing6d
2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and ... and it's rare to find internal content marketing teams of more than five ...
Pitch Wrap - Lion looks for new agencies, a slew of government tenders, Involved Media wins CareSuper
Independent agency Involved Media has won the media pitch for CareSuper. The incumbent was IPG agency Initiative. Involved ...
exchange4media6d
Beyond the hype: Why micro-influencers are outshining celebrities in ROI
While celebrity endorsements and macro influencers still have their place, experts say brands are now prioritizing engagement ...
Greenlane Names Cannabis Creative Group as New Digital Marketing Agency
Award-winning Cannabis Creative Group to launch integrated digital marketing, and new media concepts to drive revenue and growth BOCA RATON, FL / ACCESS Newswire / March 10, 2025 / Greenlane Holdings, ...
Marketing19d
2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
The companion report on business-to-business (B2B) content marketing was published in late October. B2C content marketers say 43% of the content they create is for audiences in the top of the funnel ...
Greenlane Holdings, Inc.: Greenlane Names Cannabis Creative Group as New Digital Marketing Agency
Award-winning Cannabis Creative Group to launch integrated digital marketing, and new media concepts to drive revenue and growth BOCA RATON, FL / ACCESS Newswire / March 10, 2025 / Greenlane Holdings, ...
Montreal Gazette5d
Nearly 60% of Buyers Prefer AI Agents in the Sales Process-- New Report Demonstrates Their Value in Driving Sales Conversions
Conversica's AI & Customer Experience Market Report Reveals Buyers Prefer AI Agents Over Humans in Early Buying Stages for Faster, More Personalized Engagement ...