Leaders from Creator and Gen3 Marketing discussed how UGC, AI and social platforms like Pinterest are reshaping creator ...

Kyle Skibbe, VP of Product Management, and Jason Telmos, VP of Product Marketing, talk through 6sense’s Intelligent Workflows ...

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

Bringing food and drink products to market from Asia and the Middle East to Europe is more than packaging translations, it ...

Content marketing has become a cornerstone of successful business strategies. However, with so much competition, standing out requires more than just creating great content—it demands a strategic ...

Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

That included staff in departments focusing on ethical AI, marketing and communication, search, public policy, wellness, and other teams, CNN reported at the time. By January 2023, the company had ...

The traditional marketing funnel has been transformed by the creator economy, and yet the “Wild West” era of creator marketing is already over. Over the past decade, experimental social media ...

We tend to visualize the B2B marketing funnel as a neat, downward-sloping structure where buyers remain on a linear path. We all know it’s not that simple. If we’re playing the analogy game ...

But CTV is a canvas fostering strokes of brand recall ... Thakkar expounded on the three levels of the marketing funnel—awareness, consideration, and conversion. TV, which transformed from ...