Advertisement During his time at Estée Lauder, the brand began analyzing, and applying data to, multiple stages of the marketing funnel, a change from the sales-based models it had been using to ...

This was the topic of “Gen Z Broke the Marketing Funnel,” a panel discussion at the April 2025 POSSIBLE conference in Miami. Though as moderator Krystal Hauserman, NOYZ consulting CMO and UrbanStems ...

And doing two things well matters to success in marketing too. Working with this new, simplified funnel ensures you have a good strategy for in-market customers, another one for those who aren’t ready ...

If you're in the early stages of building a business, my advice is simple: start where it counts. Let your marketing efforts be shaped by outcomes, not assumptions.

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

How community influence flips the funnel With community influencer marketing, the journey no longer begins with awareness; it begins with trust and advocacy. Here’s how: 1.

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York ...

Are your contacts moving with the times, or are they just floating around aimlessly in your marketing database?

Content marketing means thinking like publishers, which let me make clear is not a new idea. I’ve been talking about it for ages, standing on the shoulders of giants who are hoarse from ...

Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical ...