The Hidden Cost Of Marketing Silos: Why Channel-Level Analysis Isn't Enough
This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...
An Nvidia exec explains how CMOs are using AI to get the most out of their ad budgets
Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.
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How are your peers splitting their media budget between traditional and digital channels?
How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.
Social search is Gen Z’s Google: Are you visible where it matters?
From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands ...