This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands ...

Tesco’s Tash Whitmey and Superdrug’s Paul Stafford on omnichannel, measurement and driving brand with retail media.

Virat Kohli scored just one run in the ICC Champions Trophy final against New Zealand in Dubai, continuing his disappointing streak in ODI finals. India, chasing a target of 252 set by New Zealand, ...

Wealthy Chinese investors have discreetly funnelled tens of millions of dollars into private companies controlled by billionaire Elon Musk, according to a report by the Financial Times on Sunday.

Friday’s first legislative “funnel” deadline helps winnow down the thousands of bills introduced this year. Except for tax and spending-related bills, any legislation that failed to pass a ...

NOW, THERE WERE A LOT OF BILLS THAT DID MAKE IT THROUGH THE FUNNEL DEADLINE. THAT INCLUDES SEVERAL BILLS TO RESTRICT PIPELINE PROJECTS. THE HOUSE JUDICIARY COMMITTEE ADVANCED FOUR PROPOSALS TO ...

Live updates from the Royal Albert Hall as Natasha Jonas and Lauren Price headline a historic all-women's card with their world title unification bout; watch live on Sky Sports Boxing from 7pm ...

“TV advertising is no longer just for the big brands,” said Patrick Miller, co-founder of Flywheel. “With self-serve buying and closed-loop measurements, Sponsored TV makes streaming TV ...