When it comes to marketing funnels, there are a lot of things to consider. And depending on your product or service, the sales funnel can be rather lengthy — which means that you need to put a ...

Using the Appropriate Measurement Metrics at Each Stage One of the biggest mistakes a company makes is using the same marketing metric across each of the funnel stages. For example, they compare their ...

For example, the marketing team should continue to nurture a lead after passing it to the sales team. This can be done by producing bottom-of-the-funnel (BOFU) content, like product webinars ...

After studying tens of thousands of points of data to measure the effectiveness of upper-funnel marketing across platforms, we’ve concluded that CTV does a 20%-30% better job on average than any other ...

From there, a full-funnel approach requires aligning those activities and responsibilities to the appropriate funnel phase rather than assigning them to Marketing vs. Sales. Here are three steps to ...

The always-on marketing approach needs to be both full funnel and long duration to be impactful to your brand. That said, always-on paid search can be costly, so be strategic.

By the time a business problem reaches marketing, it’s too late. When culture moves in real time, no marketing funnel can save a business. We need to turn our funnel mindset into a flywheel.

30-second summary: To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one ...

Unlike siloed marketing tactics where the primary goal is to get leads, for example, a full-funnel B2B marketing strategy focuses on the why and the how. This informs how we will reach our ideal ...