While many people believe that marketing is advertising, public relations, social media, email blasts, promotions, direct mail and other forms of business communications, those types of communications ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When times are tough and budget cuts are warranted, the marketing function can sometimes ...

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing ...

Selling and marketing are often considered distinct functions within the promotional element of the marketing mix. However, when looking at marketing and communications as a big umbrella that ...

Don't spend too much to acquire customers who would be your customers anyway. Look for agencies with a strong perspective on customer retention and demonstrated experience in driving scale Opinions ...

Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Nonprofits. We just implemented a new process for delivering ads. We ...