Beauty fans will be rushing to pick up their favourite shade for a fraction of the price, but you'll have to hurry because ...

Looking for the best plum lipstick? This trend has had a new lease of life in 2025 with the cherry cola trend. Here's how to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The singer-songwriter has tried everything from Lancome to Mac and still prefers this affordable matte lipstick. Get it on ...

So to help you find the best dark red lipstick for you, we've combined extensive research and our editor's favorites to ...

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For the price, you cannot beat it. Definitely will purchase again!” Hydrating matte lipsticks are rare, but this one delivers, thanks to its infusion of hyaluronic acid that keeps your pout ...

Nothing elevates your look or livens up your complexion like the perfect lipstick. The right shade can transform your look and attitude, whether it’s a bold red by night, a soft neutral for everyday ...

The Year of the Snake starts on January 29 and shopping writer Tiffany Lo has found the perfect snake-themed gifts you can ...

If I was putting it politely, I’d say that this isn’t always the easiest time of year. If I was being honest, I’d say that I’ve woken up feeling like a moody nightmare almost every day of this month ...

Valentine's Day is approaching. This roundup features an assortment of lip products sure to help you pucker up with hydrated skin — details!

The long-wearing Maybelline top-seller comes in a super-similar, just-as-flattering pinky-nude that'll save you $27.