Using process theory, a type of scientific observation, individuals measure how events in a specific process lead to an outcome. According to this theory, when a company wants to reproduce an outcome, ...

This article seeks to develop a theory of motivation that brings society in to the motivation equation and reflects variations across institutions in the motivation process. A literature review ...

The opponent process theory suggests that the way humans perceive colors is controlled by three opposing systems. We need four unique colors to characterize perception of color: blue, yellow, red, and ...

This article presents a new model of culture in action. Although most sociologists who study culture emphasize its role in post hoc sense making, sociologists of religion and social psychologists tend ...

Small businesses are understandably concerned about having motivated employees who feel empowered to contribute to the company and service customer needs. Researchers have been studying motivation for ...

Motivation is important when learning a new skill, but it’s limited. While the first two factors of motivation (New Years, birthdays) only comes around a few times a year. who we surround ourselves ...