Demise is inevitable, even for the cinematic. the culture of moviegoing and the joy of theatre may be still be around, but persistence can last only for so long, 20 years or so, experts might say.

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

The chatbot, which Meta has reportedly claimed will “get audiences back in theaters,” works by sending moviegoers trivia, quips, and questions about the movie, according to the New York Times ...