A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition and a ...

The new logo is considered transitional, to identify Utah’s next Olympics and Paralympics that follow for athletes with ...

Your logo is a visual representation of everything your company stands for. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many ...

If you're starting a business or any similar entity, you may wish to trademark the name and logo. Doing so helps protect you legally and is an essential step in establishing your reputation. It also ...

Nike has the swoosh. Target has a bull’s-eye, and McDonald’s has the golden arches. And now, the anchor tenant of the Dayton Arcade has its own recognizable brand and logo. The Hub at the Dayton ...

Best Western international plans to completely revamp branding with a new name, logo design and the launch of a new brand. Details were revealed at its annual convention yesterday in Hawaii, with a ...

The Washington Redskins announced Monday they will change their team name and logo after about 87 years of using it, in the wake of corporate and public pressure to ditch the moniker over racial ...

If there are any emerging design trends among the initial 2020 campaign logos, it’s the use of words over symbols, and the embrace of color outside of the traditional red, white, and blue. Gone are ...