Josh Allen and the Buffalo Bills partner with New Era Cap in a new role that connects football, fashion, and community ...

Josh Allen is entering a new era with New Era. The Buffalo Bills quarterback is expanding his role with the company, which includes him now becoming an equity partner and taking on the title of ...

Buffalo Bills quarterback Josh Allen is heading into a new season with fresh hardware and a fresh gig. Just months after being named the 2024 NFL MVP, Allen has added another title to his resume, ...

New Era to produce apparel and headwear for all 30 MLS clubs across the U.S. and Canada BUFFALO, N.Y., June 5, 2025 /PRNewswire/ -- New Era Cap, LLC, and Major League Soccer (MLS) today announced ...

BUFFALO, N.Y. (WIVB) – Buffalo-based New Era Cap announced Wednesday, July 16, that Bills quarterback Josh Allen now has an “investment stake in the company.” Details of Allen’s equity were not ...

BUFFALO, N.Y., July 16, 2025 /PRNewswire/ -- New Era Cap, the international sports and lifestyle brand, is proud to announce that Buffalo Bills quarterback Josh Allen is expanding his long ...

To honor this year’s National Baseball Hall of Fame induction weekend across MLB, the Orioles will wear retro-style caps.

The deal with Major League Soccer is the latest of multiple big partnerships New Era Cap has landed over the last few years.

New Era Philippines celebrated its 10th anniversary in electrifying fashion on July 12, lighting up the skies above the Mall ...