In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly dubbed NikeSkims, the first collection from the brand will hit select ...

Shares of Nike on Tuesday rose after the sportswear company and Skims announced a partnership to bring to the market a new brand, NikeSKIMS, aimed at female athletes. The stock was up 4.5% to $76.30 ...

The decision to trade Dončić remains viewed as irrational and impulsive. But those who know the Mavs' GM best paint a far ...

Several companies rightfully used the heavily sought-after screen time to raise awareness and send powerful messages, and it ...

At just 21 years old, Carlos Alcaraz has already won four Grand Slam singles titles with no end in sight. Alcaraz could one ...

The Caitlin Clark marketing machine has expanded into enemy territory. Nike unveiled its latest Clark billboard in Chicago this week at 157 W. Chicago Ave. The billboard is 3½ miles away from Wintrust ...

Nike unveiled a Caitlin Clark billboard in Chicago this week that it is located just 3.5 miles away from Angel Reese's home ...

The 60-second spot, narrated by Grammy Award-winning artist Doechii, showcases highlights from several top athletes, including Caitlin Clark, USC women's basketball player JuJu Watkins, Olympic ...

Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without ...

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before. So it ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful ...

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...