India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.

Take, for instance, Chiyaan Vikram ’s highly anticipated movie Veera Dheera Sooran: Part 2. Initially slated for a January ...

Viewing habits have changed considerably in the last ten years and that shows no sign of slowing up. But as Erik Otto, chief ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

In India, while monthly subscriptions are popular for their flexibility, experts argue that annual plans offer better ...

OTT releases this week on Netflix, Prime Video, Disney+ Hotstar: The upcoming OTT releases include big names like Game ...

OTT app downloads also saw a downward trend, with 2024 recording 663 million downloads, compared to 722 million in the ...

Here's why Tata Sons is looking to acquire 10% more stake in addition to the current 60%, even as Direct-to-Home service is ...

Nick Gregorich and Syed Islam, ORNL R&D staff, recently completed Cohort 19 of the Energy I-Corps program, an initiative of ...

Check out the complete list of upcoming Malayalam releases in February, including both OTT and theatrical films, with titles ...