According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...
JioCinema has announced new ad-free premium plans for individuals and ... “On an average, pricing for broadcaster-based OTT’s in India is ₹103 per month (Zee5, Sony Liv, Disney plus premium ...
The new ad format is a static image that takes over the ... The company recently turned on a private marketplace for its OTT inventory and announced that it would offer attribution measures ...
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Swift TV and the Rise of FAST Streaming: Transforming the OTT Landscape in India and BeyondAs the landscape of FAST-based OTT platforms gains traction ... providing a new distribution channel for Indian content creators. The platform's ad-supported model makes premium content accessible ...
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