Viewing habits have changed considerably in the last ten years and that shows no sign of slowing up. But as Erik Otto, chief ...

Digital media has emerged as the largest platform for advertising spending, accounting for 49 per cent, that is Rs 49,251 ...

In India, the free ad-supported streaming TV (FAST) market isn’t just growing; it’s practically sprinting faster than a ...

StreamNext event featured global marketing leaders like Sir Martin Sorrell, Benedict Evans and prominent entertainment ...

Aha will be deploying the fresh capital towards consolidation of its current languages and expansion into new languages ... creates large format shows and mini-series for leading OTT platforms ...

Banijay Asia is evolving into a 360-degree content solutions company, expanding its reach both globally and in India. With a diverse portfolio spanning reality shows like Bigg Boss, Khatron Ke Khiladi ...

Amazon MX Player, the AVOD platform formed by the MX Player and Amazon Mini TV merger, unveiled its 2025 content slate. With ...

In an exclusive interview, Ranjana Mangla, Senior VP & Head of Ad Revenue, Sony LIV, claims the ongoing season has grown by ...

India’s advertising industry surpasses ₹1 trillion in 2024, with digital media contributing 49% and growing the fastest at 21 ...

Is the content used for driving traffic to the website or to promote something new ... their preferred media format. For eg., people on Facebook prefer short videos while YouTube viewers are used to ...

Deviating from the conventional short ad films, its Parakh ads aim to redefine lending with authentic borrower narratives, ...

The traditional television industry is undergoing significant changes due to the increasing popularity of new content consumption ... For instance, OTT TV apps can now distribute content to ...