Steve Latham is CEO of Encore Media Metrics, an attribution technology company. AdExchanger.com: So, you started the company through selling your agency, correct? SL: Yes, we are using proceeds from ...

Optimizing social media advertising is a complex endeavor that requires a deep understanding of metrics, industry benchmarks and your specific funnel. Newsletters Games Share a News Tip Featured ...

In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events.

Launched in 2013, Shareablee empowers brands by providing data that can help them define and drive success on social media by arming them with metrics and predictive analytics that inform powerful ...

This new study about the impact of owned social media on social media engagement and sales is based on a meta-analysis of 1,641 elasticities across 86 studies spanning from 2011 to 2021 that ...

Today, Adaptly unveiled Adaptly Momentum, which tracks the effects of Paid, Earned and Owned media. Skip to content. ... Adaptly launches Momentum to track all forms of social media metrics ...