Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a ...

Social media allows B2B companies an opportunity to show their expertise while participating in and adding value to a community. Done correctly, social can drive B2B lead gen and conversions. The Role ...

Download our App Engagement Buyer’s Guide, covering all the trends, strategies, and metrics you need to know to ace app ... Take advantage of your owned media sources, leveraging push notifications, ...

Did you know that nearly 54% of social media users browse platforms to research products This staggering statistic highlights ...

In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared. Years ago, being in ...

Fox News Digital continued to lead all news brands in February, including CNN, The New York Times and ABC News among both ...

Relo Metrics, a leading AI-driven sponsorship analytics platform, today announced the adoption of key NVIDIA technologies ...

For start-ups operating on tight budgets, A/B testing may not always be the best approach. Instead of implementing a new ...

Marketing often means connecting with your target audience where they’re already active and Instagram is a great place t ...

The Trustee's filing notes in part that "the KEIP is not really an incentive bonus; it is a bonus to funnel money away from ... that the KEIP's performance metrics are illusory, as the sale ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.