Major brands are putting TikTok creators on payroll to run their social channels. Here's what the shift means for creators and companies.
"How do you drive super-fan engagement? How do you monetize it? Let’s give the fans a better experience," says 237 Global founder Mark Weiss. "That experience will translate into more revenue and more ...
According to the dentsu-e4m Digital Advertising Report 2026, advertising spends on e-retail platforms in India reached Rs ...
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