Platforms CEO Latham Says Encore Media Metrics Incorporating Attribution For Paid, Owned And Earned Media – Including Social Media By AdExchanger Tuesday, April 12th, 2011 – 12:09 am SHARE: ...

In social media advertising, long-tail targeting is a transformative strategy for social media platforms like Meta and TikTok.

Optimizing social media advertising is a complex endeavor that requires a deep understanding of metrics, industry benchmarks and your specific funnel.

Owned social media have a bigger impact on sales than on social media engagement.

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage.

The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms.

Today, Adaptly unveiled its new measuring standard: Adaptly Momentum, which tracks over 160 interaction criteria across all major social networks to measure the effect of Paid, Earned and Owned media.

Why is this important? The FTC’s final rule is a response to the growing problem of deceptive practices in online reviews, testimonials, and social media metrics.