A new guaranteed-delivery campaign type inside Perion One designed to bring the 75-80% of DOOH spend that is still booked direct into the same infrastructure used for programmatic demand. Publishers ...

AI Digital, a full-service, global programmatic consultancy that delivers unrivaled data and technology access and audience analytics to elevate consumer experience, has had a banner year by doubling ...

The World Out of Home Organisation reported that programmatic Digital Out-of-Home advertising generated approximately $1.4 ...

Given the sheer variety of digital out-of-home (DOOH) inventory up for grabs, building programmatic pipelines for the DOOH market is a daunting task. More standardization is needed for DOOH ...

LONDON--(BUSINESS WIRE)--ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform ...

Mark Halliday, Director of Programmatic, JCDecaux UK, joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced the launch of programmatic digital out-of-home at selected US airports in partnership with JCDecaux North America.

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

For years, B2B marketers have shared knowing glances across the table around the realities of using programmatic digital advertising. The use of third-party cookies has enabled marketers to create ...