A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

Every year, I read applications for my department’s Ph.D. program at Brown University. The ones I usually see are from people who might want to work with me either as their primary or additional ...

Whether reluctantly or willingly, corporations have taken up the charge, touting their purpose statements and seemingly declaring in every sentence that they are “mission-driven.” The “great ...

This column is the first in a five-part series on creating purposeful lives, using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

This handout is available for download in DOCX format and PDF format. Graduate and professional schools often require some sort of written statement—often called a “statement of purpose,” “personal ...