Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Having a wristwatch helps in these attempts to be off the grid — no more monitoring the time with their phone. Wielding a ...

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

Younger demographics including Gen Z and millennials are increasingly prioritizing healthy ways of living and spending increased time and income on fitness, activity-based leisure, and wellness ...

On TikTok, most people’s feeds are flooded with product reviews that encourage impulse buying: “This Amazon bodysuit on sale ...

February 17, 2020-- The Gen-Z Consortium is pleased to announce the public release of the Gen-Z Core Specification 1.1, which is now available for public download on ...

Maxwell Frost, 1st Gen Z member of Congress, on young people’s role in politics In Florida's 10th Congressional District, Maxwell Alejandro Frost became the first member of Gen Z ever elected to ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...

What are implications of this for future public health and what can the industry do to resonate with Generation Z? Every generation is different, but those who have grown up surrounded by fake ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. Inventing a new model for social search and ...

F or Gen Z, digital life isn’t a side hustle—it’s the main stage. This is the first generation to grow up fully online, ...