Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Roblox is rapidly evolving into a platform for both digital and physical commerce. In the first three quarters of 2023, 1.6 billion digital fashion items were sold up 15% year over year. Gen Z is ...

But with a new movie coming soon, Sony wants to get Gen Z and Gen Alpha interested, and what better place than Roblox, a platform where kids and teens spend a lot of their time? To do this ...

With Roblox's main videogame platform seeing strong engagement and monetization, the company has been looking to expand its overall business with advertising to take advantage of its large Gen Z ...

Roblox has 85 million daily users, and its PR team likes to say that 61 percent of them are age 13 or older. “Reaching Gen Z and Alpha requires more than just traditional marketing — it takes ...