Disney's live-action Snow White remake had a disappointing opening weekend at the box office, so what went wrong? Well, several things, in fact.

In a battered box office where brand is king, Snow White wasn’t a dumb decision for Disney, it was logical: (500 Days) of Summer Marc Webb directing, Wicked ‘s Marc Platt producing and Oscar winners Pasek and Paul writing songs. Barbie ‘s Greta Gerwig has fingerprints on the script.

Disney’s “Snow White,” a big-budget live-action retelling of the classic fairytale, opened to a sleepy $43 million at the domestic box office this weekend amid a slew of controversies.