The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

MoffettNathanson says the Alphabet owned-video platform has "substantial runway" for improving its monetization strategy ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

The ongoing market correction is hitting tech stocks particularly hard. Some popular social media and internet stocks are now significantly ...

Meta Platforms has ensured it is a leading supplier and consumer of the most critical commodity of the digital ...

Crimson is projected to top $6 million in revenue this year, according to co-owner and President Jennette Smith Kotila. That ...

Sprout Social's valuation is now attractive, trading at 3.0x EV/FY25 revenue. Tech stocks tumble, but SPT's 60% drop reveals ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...