What qualifies as a "good" social media audience growth rate? To find out, TrackMaven examined full-year 2015 social media follower data for 26,965 brands across a wide range of industries. The ...
23% are using social media analytic tools. 7% say they integrate social media into their marketing activities. Companies also struggle to gauge the effectiveness of social media. Asked to identify the ...
Nadja Sayej on MSN20h
Marketing Research Expert Kevin Giang Barrera Breaks Down the Top Social Media Trends for 2025Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...
CivicScience on MSN5d
Influencer Marketing: The Social Media Platforms That Wield The Most PurchasesThis is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...
says there’s a better way to use social media tools for marketing. His recent book, The Obvious Choice: Timeless Lessons on Success, Profit and Finding Your Way, addresses the issue. I talked to ...
Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...
Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings to post about the brand. That content reached the creator's audience ...
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