Modern marketing needs good social media tools to keep up. AI is changing how we do social media, making things smarter.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

The City of Lodi hired a full-time public information officer last year, and now it has hired a local marketing company to help increase social media presence and promoting outreach. The city ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

A content strategy is a roadmap for all your content, making sure it connects to your business goals. It helps you make smart ...

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

The Springfield Thunderbirds were recognized among their peers across multiple business areas during Thursday's American ...

There’s a fresh approach to marketing emerging. You may never need to build a campaign from scratch again. It’s called vibe marketing. Depending on who you ask, it’s either the future of our industry, ...