Social media has evolved from being an optional add-on to a fundamental component of modern marketing. The recent ...

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content ...

In today’s digital age, social media marketing serves as both a profitable platform and a complex puzzle for businesses.

Build a content plan that streamlines workflow, aligns with goals, and drives results. Grab your free template and start ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Square reports that the most popular beauty trends for businesses center on improving the customer experience.

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Amid this uncertainty, there lies an opportunity: a chance for forward-thinking brands to strengthen and future-proof their ...

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad ...

Jami Eidsvold is founder and CEO of Smarty Social Media, which is based in Santa Ana. She has more than 20 years of ...