How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

The latest social media marketing news and articles for marketing professionals ...

Welcome to the Money blog, Sky News' personal finance and consumer hub. Today: five ways taxes could go up later this year, ...

A Reform-led council says its “trans-related” library book ban is “not a change of policy” after conflicting social media posts from councillors.

Timely must-read true story about racism and social media. Read Common Sense Media's Accountable: The True Story of a Racist Social Media Account and the Teenagers Whose Lives It Changed review, age ...

Zohran Mamdani’s social media strategy was about more than viral videos Mamdani’s online videos have echoes of the meme-fueled Kamala Harris presidential campaign, but there were key differences.

Zohran Mamdani’s online videos have echoes of the meme-fueled Kamala Harris presidential campaign, but there were key differences.

Zohran Mamdani’s online videos have echoes of the meme-fueled Kamala Harris presidential campaign, but there were key differences.

Social media and influencer marketing have moved from peripheral tactics to core brand-building strategies, with major companies now placing these channels at the heart of their marketing efforts, ...