"Southwest literally trademarked 'bags fly free' and built entire advertising campaigns around being different from other ...

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Airlines across the U.S. have sparked different reactions in recent days. American Airlines was praised for reinstating a ...

Southwest Airlines has unveiled new baggage fee charges after allowing up to two free checked bags for decades. Here's what it will mean for Southwest fliers.