and Spirit Airlines are also making similar changes in 2025 to meet the increased consumer demands. CEO Bob Jordan Addressed ...

Southwest has never tried to copy the customer experience of its larger rivals. They stayed with their two free bag policy even as other airlines ... Change is coming. Reactions to the switch ...

Southwest was known as the airline that didn't have everything, but it did have free bags — until now. On Tuesday, March 11, the company announced that the only flyers who will get two free ...

Leff said Southwest once had customer-friendly policies like flexible rebooking or its free checked bags, which helped differentiate it from the other major airlines, but these recent changes ...

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

Many Southwest fans were not happy — and expressed worry that more changes might be coming. By Christine Chung On Thursday, Southwest Airlines ... strong emotional reactions on social media ...

"We have tremendous opportunity to meet current and future Customer needs ... triggering plenty of reactions from Southwest Airline customers. "Southwest Airlines may soon find that, if they ...

Southwest Airlines ... reaction to Elliott Investment Management’s push to improve profitability. Asked by an analyst why the change wasn’t made long ago, given what Southwest knew about ...

In 2007, Spirit Airlines became ... “The Southwest Effect.” In those years, Southwest routinely led all domestic carriers in on-time performance and consumer satisfaction, primarily by ...

A shift is on the horizon at Southwest Airlines. The carrier known for its customer-friendly policies and affordable airfare announced changes to its baggage and fare structure in an effort to ...

Delta, Southwest Airlines and American Airlines all downgraded their revenue forecasts for the first quarter compared with earlier projections. Those revised projections suggest that uncertainty ...