The Wake County school system will be guaranteed at least $100,000 a year from the agreement with National Amateur Sports.

Deloitte's Scott Mager shared his thoughts on evolving CMO roles, AI, sports sponsorships, and tech to enhance branding and ...

Free" streaming, but live sports remain filled with commercials, sponsor overlays and branded integrations. Here’s why ...

In truth the cost of sponsoring the PDC Premier League sees it become a short term launching pad for new brands or those ...

Dr. Squatch, the #1 natural men's personal care brand in the U.S., today announced its partnership as an Official Sponsor of ...

ESPN and the NBA have discussed major changes to this year’s presentation of the NBA Finals. And fans will notice a ...

Sports Illustrated to showcase over 30 photos from across its 72-year history.

The Mavericks have partnered with Chime since 2020, and had announced a multi-year extension in October 2024.

San Antonio Spurs star Victor Wembanyama isn't shy about wanting to be the face of the NBA. But he won't sell out to do so.

Britain's financial regulator has warned soccer clubs including those in the Premier League that sponsorship deals with ...

The home of the Aberdeen IronBirds will have a new name this summer: IBEW 24 Union Field at Ripken Stadium. Attain Sports, ...

College sports are currently in a "crisis," according to Senator Maria Cantwell at a hearing addressing the Protect College ...