Long-time Starbucks customers are probably familiar with its rewards program. In 2023, Starbucks made sweeping changes to how ...

It's coming for your Stars.Key TakeawaysStarbucks just announced a change to how "Stars" are counted when rewards members ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that ...

Consider Starbucks and Nike NKE brands that ... being passed on to friends or family members, diluting the impact of the loyalty program. This is where Web3, and decentralized digital identities ...

Impact is next. While their Reach is top-notch, Starbucks, Chipotle, and Panera ultimately get so much credit for their loyalty programs because of their Impact on the bottom line. Here, too, brands ...

Mobile ordering also gave the company more data on consumers and helped push them to Starbucks’ loyalty program ... menu changes also had an impact on this shift. Starbucks is less of a coffee ...

Think about when Starbucks added layers to their loyalty model ... And even in a discount-heavy program, Thanx has tools to impact EDR. Done right, loyalty programs are dynamic; your business changes ...

Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which combines customer loyalty rewards with non-fungible token (NFT) collecting and other gamified elements.