A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

Starbucks will change its rewards program: instead of 25 Bonus Stars per order, customers get double Stars on their entire purchase. Now, $12.50 is needed for the same 25 Stars.

The update benefits customers who typically spend more money at Starbucks, as well as those who bring more than one reusable ...

Starbucks customers wanting to take advantage of a rewards offer will need to make larger orders if they want to maximize ...

Starbucks is ready to shake up its rewards program next month by adding a new way to get extra stars. But the benefit won't ...

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to ...

Long-time Starbucks customers are probably familiar with its rewards program. In 2023, Starbucks made sweeping changes to how ...

Every dollar spent at Starbucks earns 1 to 2 stars. Under this new change, bringing a personal cup for a $6 latte will earn a ...

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more ...

Starbucks is changing its reward for customers who bring a personal reusable cup. It could mean fewer stars for customers who ...

Marketers at QSR and fast casual brands are taking big swings with creative campaigns, evolving loyalty strategies and ...

"Now there's one more place they aren't welcome." Other patrons lamented the change and said it didn't reflect Starbucks' often-stated goal of being a welcoming, community-oriented coffeehouse.