Flag waving is considered to be a metaphor for stirring up the public towards adopting a more nationalistic, hard-line stance. NEW YORK: Flag waving is considered to be a metaphor for stirring up the ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

Most people associate the term “subliminal conditioning” with dystopian sci-fi tales, but a recent study has used the technique to alter responses to pain. The findings suggest that information that ...

Athletes who are exposed to subliminal visual cues when they are participating in endurance exercise will perform significantly better, a study has demonstrated. Subliminal visual cues are words, ...

A new study shows that subconscious signals interfere with concentration, causing people to become easily distracted and falter on even the simplest of tasks. When people concentrate, they focus on ...

Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

This article is reposted from the old WordPress incarnation of Not Exactly Rocket Science. For all the millions that are poured into electoral campaigns, a voter’s choice can be influenced by the ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, ...

Joel Weinberger : The first experiment actually was inspired by our President George W. You might recall in the last presidential campaign there was some controversy over whether there was a ...