School spirit can do more than inspire, it can generate revenue for athletic programs. But Brevard Public Schools tells us, unauthorized third-party contracts, some decades old, have been cutting into ...

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A trademark dispute is unfolding in Brevard County as Brevard Public Schools seeks to stop the sale of school-branded merchandise at local retailers without district approval.

The Pokemon Company is pulling out all the stops for the franchise's 30th anniversary, as it reveals over 1,000 additional ...

The core of the NextGen AI hollowing out of creative brand agencies and workers is really a reminder of the fundamental power of brand as the ultimate business engine. As the industry drowns in the ...

The two altered logos are: The Apple logo in the second row on the left—its iconic bite has been “repaired.” The Walmart spark logo in the top row—it has five rays instead of the usual six. If you ...

The Chicago Blackhawks and Blackhawks.com are trademarks of Chicago Blackhawk Hockey Team, Inc. NHL, the NHL Shield, the word ...

The Pokémon Company is pulling out all the stops to celebrate (and market) Pokémon for the franchise's 30-year anniversary.

Venues and men's teams will tout their support for women and women's hockey each March, but the rest of the year they wipe the slate, and in the PWHL's case, the ice clear. The time is long overdue ...

Buc-ee's has filed a federal lawsuit, claiming trademark infringement against the Ohio-based Mickey's chain of convenience ...

Grambling State's iconic "G" logo is now federally protected after decades of legal effort, strengthening the HBCU's brand and licensing power nationwide.