With the Marketing Magic event tonight, some people might be asking themselves, “What really is marketing?” For a seemingly ...

Ethiopian coffee is more than just a beverage; it's a powerful brand and a significant part of Ethiopia's social fabric, ...

ADDIS ABABA — The African Marketing Confederation (AMC) has launched a professional certification program designed to equip marketers with the skills and tools required to meet the diverse demands of ...

Coffee is synonymous with Ethiopia, and Ethiopia is synonymous with coffee. Among the many gifts Ethiopia has offered to the world, coffee stands out as the ...

Addis Ababa, August 27, 2025 (ENA)- Colombia is making a concerted effort to strengthen its economic and commercial relationships with African nations, with a particular focus on Ethiopia, Ambassador ...

Yasir Zahoor Rather is the Managing Director at Insights Dubai, a leading digital marketing and growth agency in the Middle East. The AI revolution is here. The number of businesses using AI for at ...

Here’s how to do social media marketing for your business. Before posting on social media, step back and look at your overall ...

Leaked documents from Geedge Networks and GoLaxy show how repression in China is both a political imperative and a profitable business.

The seven-year agreement is intended to support the development and deployment of digital public infrastructure around the ...

Dentsu is exploring the sale of its international business in a potential deal that could be worth billions. The advertising holdco has appointed Mitsubishi UFJ Morgan Stanley and Nomura Securities to ...

Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support businesses in automating structured workflows and customer engagement processes.