Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin.

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance,” AMC said in a ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

To celebrate Juneteenth, AMC Theatres is bringing back the box office hit Sinners for one day only at a discounted price, ...

Vampire horror flick “Sinners” will head back to the big screen at AMC Theatres — for one day only. To celebrate Juneteenth, ...

Meanwhile, Netflix keeps going from strength to strength and remains a fantastic buy in 2025. Movie theater operator AMC ...

In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show.

AMC has made a lot of strides since the pandemic, when movie attendance collapsed. However, with movie theater attendance ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show.