For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

After announcing his departure from the political scene, Elon Musk has quickly jumped back into the spotlight. As the Senate debated President Donald Trump’s “Big, Beautiful Bill” on June 30 ahead of ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Information & Broadcasting Ministry proposes amendments to TV rating guidelines in India, seeking stakeholder feedback for ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

“TelevisaUnivision’s deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today’s convergent TV landscape,” said Kevin Krim, ...

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...