What began as public calls to boycott travel to Turkey has now escalated into a broader rupture, with India severing links with Turkish businesses and universities. The diplomatic chill stems from Turkey's recent vocal support for Pakistan during the recent India-Pakistan hostilities.

Traders' associations from across the country announced a unanimous decision to boycott trade and travel with Turkey and Azerbaijan, which supported Pakistan during Operation Sindoor, India's anti-terror strikes in response to the killings of tourists in Pahalgam in Kashmir.