Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...

Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...

Lyons renamed the company Jaguar Cars Limited in 1945 in an effort to ... Some conservative social media users criticized the company as being too "woke" — partly over the look of the models ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...